A Coaching Manifesto

Hello.

I've decided to get into the self-help business. I've decided to do this for multiple reasons, listed conveniently below:

1) I really enjoy helping people solve problems.

2) I've been a high school teacher for almost a decade, and in that time have learned a lot about how to help people effectively reach their goals. In other words, I think I'd be good at it.

3) I deeply believe that you're never too old to grow as a human being. There's something quintessentially American about always trying to get better, about believing your life is infinitely improvable. I like that idea.

4) I feel like most of the self-help world is dominated by hucksters, salesmen, and (worst of all) jargon. Many people are turned off from self-improvement because of the copious amounts of utter bullshit out there in the self-help world. Any lover of the English language cringes at the manifold abuses of it present in most self-help documentation, and I think that's a shame.

I think that gives you a pretty good sense of what this manifesto is meant to be about. An enormous amount of the material out there in the life coaching world eschews science and psychological research in exchange for jargon--and I aim to do the opposite of that. I would like to base as much of what I do as I can on current research, communicated in language we all can understand. In other words, I aim to make a "real difference." Hence the catchy name for the company.