When I was doing research for this post, though, I discovered that there is at least something of a controversy around this issue. First of all, there is a huge volume of material on goal setting on the internets--just do a Google search. But almost all of it comes back to the same basic idea, namely, the SMART goal acronym (Specific, Measurable, Achievable, Relevant, and Time-bound). That ubiquitous acronym, as far as I can tell, is the popularization of the work of one Edwin A. Locke.
A disciple of Ayn Rand, Edwin A. Locke began studying what he dubbed "goal setting theory," and through his research sought to prove that, in order to accomplish anything, one must set goals that have:
- Clarity
- Challenge
- Commitment
- Feedback
- Task Complexity
What's interesting to me about these ideas is the extent which goal-setting in general and SMART goals in particular seem to be almost gospel truth for those who promote them. The research is certainly interesting and does seem at least somewhat compelling--but I have to say that there seems to be a relatively small number of serious researchers who share Locke's ideas about goal setting. Last night, I encountered an especially interesting article that cataloged numerous instances of too-narrow focus on goals resulting in disaster.
When it comes to individual productivity, which is what I'm really most interested in, it seems like the jury is still out. I know I've found goal setting to be useful--but there is always the danger of becoming myopically obsessed with your goals in a way that can cause you to lose the ability to savor the moment. Or, almost worse, having too rigid a plan in mind can cause you to lose opportunities that come up or to be unable to adjust when your life circumstances change in unpredictable ways.
As always, this leaves me with more questions than answers. I wonder: can you really set goals for creative tasks? Does setting goals and then forgetting about them work? Is it better to have a number in mind when setting a goal or to adopt a wait-and-see approach? If you know of research on these questions, please let me know.